BMW Press Event Beijing
A once in a lifetime opportunity in which I was able to work out an innovative concept with my former dance pupil,
now famous choreographer Joost Vrouenraets.
A dazzling group of passionate technical top dancers completed the whole.
A perfect platform to present BMW future car.
As creative director responsible for press event concept – “Innovation & Aesthetics”, including: AV guidance, casting, styling,
set up & storyboard choreo, development elastic straps for choreo, storyboard laser show.
In creation I worked closely together with Rob de Vries with support of the whole production team.
Project for De Vries + partners GmbH
Choreography by Joost Vrouenraets
AV produced by GATE 11
Pictures by Paul Ridderhof