BMW Press Event Detroit
M power, a “never seen before” 10 minute long press warm-up created
to appeal even more press audience, was a huge success.
A 45-person cast from America visualized the tension and excitement before the race,
before the actual press show in a vivid and natural play supported by an impressive AV show.
As creative director responsible for total press event concept – “M- Power” including: client contact, AV guidance,
briefing musical production, casting, styling, staging, set up & storyboard choreo.
In creation I worked closely together with Rob de Vries with support of the whole production team and several external experts.
Project for De Vries + partners GmbH
Musical Direction by Erwin Steijlen
AV produced by GATE 11
Pictures by Paul Ridderhof